Prodigal Jon has an insightful post:
Instead of addressing these problems by experimenting with specialty cheeses or lowering their price, Kraft is doing something called “Value Engineering.” Basically they are raising profits by lowering the manufacturing costs of macaroni and cheese. What does that mean? For one thing, it means that Kraft no longer puts cheese into macaroni and cheese. That sounds ridiculous, but it’s true. Years ago, there was real cheese in there but now it’s just whey and cheese culture. The crazy thing is that Kraft still calls the product, “The Cheesiest.” Their website is “thecheesiest.com” and they love pretending there’s tons of cheese in the box.
The Wal-mart brand on the other hand has real cheese in it. They know Kraft doesn’t so they celebrate that fact in large letters on every side of their box, “made with real cheddar cheese.” And the irony of it all is that Kraft costs more. You pay 27 cents more for a product with lower quality ingredients.
I think that in some ways, he’s played a little with the ingredients of God. Maybe not on purpose, maybe not even in a desire to deceive, but somewhere along the way Osteen has created a product that is easier to sell to people. It feels like the difficult parts of Christianity have been removed. The suffering, the persecution, the trouble and pain that come along with Christianity are no longer present. Gone is any sense of brokenness. Gone is the idea of being refined by fire. No longer is there a sense that sometimes being a Christian is about living in the deserts of life. In its place we are called to have vision and lean upon our rights and privileges to victory. We are encouraged to look to a God that wants us to be wealthy and healthy.
In describing his church, Osteen touches on this a little: “It’s not a churchy feel,” Osteen, 40, said. “We don’t have crosses up there. We believe in all that, but I like to take the barriers down that have kept people from coming.”