Neil Postman wrote Amusing Ourselves to Death and I wish that more people not only read it, but would take heed. If it is any indication of how insightful I believe this segment to be, I typed up each word, and I think the final paragraph will change your life:
If you were a producer of a television news show for a commercial station, you would not have the option of defying television’s requirements. It woudl be demanded of you that you strive for the largest possible audience, and, as a consequence and in spite of your best intentions, you would arrive at a production very nearly resembling MacNeil’s description. Moreover, you would include some things MacNeil does not mention. You would try to make celebrities of your newscasters. You would advertise the show, both in the press and on television itself. You would do “news briefs,” to serve as an inducement to viewers. You would have a weatherman as comic relief, and a sportscaster whose language is a touch uncouth (as a way of relating to the beer-drinking common man). You would, in short, package the whole event as any producer might who is in the entertainment business.
The result of all this is that Americans are the best entertained and quite likely the least well-informed people int he Western world. I say this in the face of the popular conceit that television, as a window to the world, has made Americans exceedingly well informed. Much depends here, of course, on what is meant by being informed. I will pass over the now tiresome polls that tell us that, at any given moment, 70 percent of our citizens do not know who is the Secretary of State or the Chief Justice of the Supreme Court. Let us consider, instead, the case of Iran during the drama that was called the “Iranian Hostage Crisis.” I don’t suppose there has been a story in years that received more continuous attention from television. We may assume, the, that Americans know most of what there is to know about the unhappy event. And now, I put these questions to you: Would it be an exaggeration to say that not one American in a hundred knows what language the Iranians speak? Or what the word “Ayatollah” means or implies? Or knows any details of the tenets of Iranian religious beliefs? Or the main outlines of their political history? Or knows who the Shah was, and where he came from?
Nonetheless, everyone had an opinion about this event, for in America everyone is entitled to an opinion, and it is certainly useful to have a few when the pollster shows up. But these are opinions of a quite different order from eighteenth- or nineteenth-century opinions. It is probably more accurate to call them emotions rather than opinions, which would account for the fact that they change from week to week, as the pollsters tell us. What is happening here is that television is altering the meaning of “being informed” by creating a species of information that might properly be called disinformation. I am using this word almost in the precise sense in which it is used by spies in the CIA or KGB. Disinformation does not mean false information. It means misleading information – misplaced, irrelevant, fragmented, or superficial information – information that creates the illusion of knowing something but which in fact leads one away from knowing. In saying this, I do not mean to imply that television news deliberately aims to deprive Americans of a coherent, contextual understanding of their world. I mean to say that when news is packaged as entertainment, that is the inevitable result. And in saying that the television news show entertains but does not inform, I am saying something far more serious than that we are being deprived of authentic information. I am saying we are losing our sense of what it means to be well informed Ignorance is always correctable. But what shall we do if we take ignorance to be knowledge?
